Dana Cust:
Division Vice President
The Rim Corporation
E-mail: dcust@rimcorp.com

D ana Cust is Division Vice President for The Rim Corporation. As a specialist in the hospitality industry, Dana focuses on marketing sales and revenue to overall hotel operations.  Building on our past marketing efforts, Dana provides a systematic approach to assisting hotels with the most optimum positioning and maximum yield from revenue management.  His work for The Rim Corporation also includes employee training and proper marketing positioning and maximizing profitability of all Rim hotels.

Dana joined The Rim Corporation in 1994 as General Manager of Best Western Mallard's Inn in Modesto, CA. He previously held a General Manager position for DePalma Hotel Corporation.