Jay Barter:
Chief Operating Officer
The Rim Corporation
E-mail: jbarter@rimcorp.com

J ay Barter first joined The Rim Corporation as the company was established from the genesis of MTSP General Partnership and Fourth Leaf Developers. He began working as the General Manager of the second hotel the company operated. As new hotels were built or acquired, Jay oversaw such activities as the Director of Operations. As The Rim Corporation was established, Jay was named as Executive Vice President. He was lured away from the company for a time only to return in 1997 as Rim's Chief Operating Officer.

Since his return, Jay has worked to position the company for growth. Jay also reformed the marketing apparatus and began productive initiatives for the company. With the support of property general managers in the field, other projects were quickly established including a purchasing program, state-of-the-art information systems and automated personnel, housekeeping and maintenance programs. Franchise and cross franchise cooperative sales initiatives were developed to ensure maximum results from the company's diverse hotel brands.

P rior to becoming Chief Operating Officer for The Rim Corporation, Jay was the Executive Director of Hotel Operations for one of the finest hotel casinos in the state of Nevada. During his time in Nevada, he lead the marketing of the hotel casino by creating an in-house advertising agency. He also managed a major renovation and an 800-room expansion that grew the operation to nearly 2000 rooms, and spearheaded a complete change of the hotel's property management system. 

Earlier in his career, Barter was the general manager of a 105-room upscale boutique hotel with the highest rated restaurant in Lake Tahoe, California. Prior to this position, he worked eight years with Red Lion Inns at various properties in many capacities such as Executive Assistant General Manager, Rooms Division Manager, Front Office Manager, Restaurant Manager, Dining Room Supervisor, and Manager Trainee. While working for Red Lion Inns, Barter earned recognition for the development of a training program that became the model for front office training for the entire Red Lion hotel chain.